When I posted the outcomes of Intervention 5 on Anatta’s Xiaohongshu platform, the reaction from existing brand users was far more immediate and emotionally expressive than I expected. The post received 32 likes, 29 comments and 3 shares, and many comments went beyond simple appreciation — they reflected emotional resonance and aesthetic recognition:
- “The fusion of technology and design is truly wonderful. I hope to see more excellent works in the future!”
- “So dynamic and graceful — a perfect blend of beauty and technology!”
- “Such an energising sensory experience. Amazing!”
- “Unexpected design!”
- “The fluttering butterfly and the floating movement of the earrings echo each other beautifully.”
These reactions reveal something crucial:
users were not only viewing the work — they were forming emotional connections with it.
The comment section became a space where users interacted, amplified each other’s feelings, and extended the meaning of the co-creation beyond the physical event.
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