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1. Theme Intervention Theme In my previous interventions, I observed that when AI directly generates faces or human figures, participants often experienced authenticity doubts, uncanny valley reactions, and ethical discomfort.Therefore, I shifted my focus to jewelry as a design carrier — it is tangible, avoids identity and bodily ethics issues, and naturally embodies emotion, aesthetics,…

After completing several earlier interventions, I began to realise that I cannot understand this topic only from the perspective of design and experiments—I must also enter the real context of brand practice. Therefore, the interview with Yan became a key moment in my research. It not only broadened my understanding of AI’s actual role in…

1. Background This expert interview was conducted with lawyer Mr. Luo, focusing on key issues such as copyright ownership, infringement and portrait rights, data consent and compliance, and brand accountability in the context of AI-generated content.The purpose was to understand, from a legal and ethical perspective, how concepts such as “authorship,” “originality,” and “responsibility” are…

Background This reflection is based on my tutorial discussion following Intervention 4.The experiment was coordinated by me and involved one traditional designer, one AI-assisted designer, and a group of audience participants. Due to technical limitations, the two designers could not share their screens simultaneously. As a result, I had to take on a dual role…

1. Theme This intervention aims to examine the differences between AI-assisted creation and traditional (non-AI) creation in brand visual communication design — focusing on their thinking logic, creative process, and expressive outcomes.It explores the balance between technological efficiency and brand emotional value, and seeks to identify the boundaries of AI creativity through a process of…

After completing my interview with the psychology expert, I had a tutorial with my supervisor Cecilia, during which we reviewed my report draft and discussed how to refine the upcoming Intervention 4.This meeting marked a crucial transition in my research—from focusing on the psychological dimension of empathy to strengthening academic depth and methodological rigour. 1.…

After clarifying my methodological direction, I conducted an expert interview with a psychology researcher whose work focuses on emotion, empathy, and perception.This conversation offered deep insights into how people emotionally interpret AI-generated visuals — not purely through what they see, but through what they believe the image represents.The discussion also reaffirmed how my previous findings…

During the Dragon’s Day presentation, I received several insightful comments that prompted me to critically reconsider the direction and depth of my project.The experts suggested that I explore the practice of the Institute of Digital Fashion (IoDF) — a London-based creative think tank and consultancy operating at the intersection of fashion, technology, and digital culture.IoDF’s…

Between Code and Care 1. Background This reflection is based on my interview with Anita, a professional visual designer. The conversation took place in a restaurant. Although the environment was quite noisy, the relaxed setting encouraged a genuine and open exchange. Due to the background noise, the audio recording was not ideal. Fortunately, Anita later…

1. From Reflection to Action Following the previous stage of reflection (10/6–11/2), I realised that my research had entered a new turning point.In Unit 3 and the early stage of Unit 4, my focus was mainly on how audiences emotionally respond to AI-generated visuals.However, as my analysis deepened, a more intriguing question emerged: When AI…