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In my research process, I conducted an expert interview with a professional who has hands-on experience using AI tools to generate brand visuals. My goal was to understand the real challenges brands face when integrating AI into their creative workflows, and how these challenges affect brand visual identity. For citation purposes, I will reference this…

Based on the survey findings, I organised a structured open discussion （see figure1）to explore four core questions that emerged repeatedly in the data:AI’s creativity, emotional expression, authenticity, and its influence on brands. Figure 1 Open Discussion While the survey offered patterns, the discussion exposed the tensions, contradictions, anxieties, and desires that numbers alone cannot show.…

To move beyond subjective observation, I designed a cross-industry survey (N = 126) to understand: Participants include students, creative practitioners, cultural workers, and professionals in technology and public service—forming a diverse, interdisciplinary sample. Due to network issues, the survey was distributed through two links, yielding 126 valid responses: 3. Survey Insights Report 3.1 Sample Overview…

Over the past fifteen years, artificial intelligence has developed at remarkable speed (Giattino and Samborska, 2025). In 2025, approximately 378.8 million people worldwide were using AI tools, representing 3.9% of the global population. As shown in Figure 3，by 2030，the number of active AI tool users is expected to grow by 92.4%, reaching 729.1 million (Naik,…

When I first defined my research question, it sounded confident and action-driven: “How can AI-generated visuals reshape the global image of Chinese aesthetics?” It seemed clear and purposeful—but during a tutorial, my tutor offered a piece of feedback that fundamentally shifted my perspective. She pointed out that my project was “starting with an answer rather…

What does “Chinese beauty” look like to the world today?Is it red cheongsams, golden dragons, and paper lanterns — or something deeper, more emotional, more modern? In my research project at Central Saint Martins, I set out to explore this question:How might AI and aesthetics help reimagine China’s global image, beyond outdated symbols? To do…

When people think of China, what do they see? Red lanterns. Dragons. The Great Wall. Or perhaps: headlines about politics and economic power. But rarely do they see the soft details of modern Chinese life — a girl in a linen qipao walking through a quiet tea house, a boy wearing cyber-inspired makeup in a…

100 years ago, both China and Japan stood at the early crossroads of modernization. Today, however, Japan has successfully constructed a global image rooted in technological innovation, creativity, and futuristic aesthetics. This was achieved not only through economic growth, but through the continuous reinvention of its visual narrative—one that projects modernity, subtlety, and cultural finesse.…

Reimagining Cross-Cultural Platforms Through AI Why This Question Matters When I visited Japan House in London, I was amazed by how it went beyond being a museum or design shop. It felt like a complete cultural interface—a space that harmoniously connects tradition and innovation, spirituality and everyday life. It offered an immersive, aesthetic, and emotional…

As I explored AI’s role in presenting Chinese aesthetics, I came to an unexpected insight: the challenge isn’t just whether AI can generate something that “looks” Chinese—it’s about whether people feel and understand it as such. Sure, AI can simulate stand-up collars, frog buttons, crimson tones, and flowing silhouettes. But cultural meaning is more than…